date /
Wednesday 21 January 2015

I was reading an interesting article the other day about 2015 web design trends.
It was talking about ‘The rise of software as a service’. In the post it talks about people building their own website using services that we have all heard of, like ‘Squarespace’ and ‘Wordpress’. 

date /
Friday 5 July 2013

If your website is not responsive and able to be viewed on mobile phones, then you can expect the number of visitors to your site to steadily drop in the future.

date /
Monday 7 January 2013

Common standards are the last thing of the minds of the device manufacturers.

date /
Monday 7 January 2013

My strongest, single piece is advice is “get the terms that people are searching for into the name of your app”.

date /
Tuesday 1 May 2012

In the beginning, there were only good guys.

date /
Friday 2 September 2011

If ever you needed evidence of the power of brand, have a look at how tobacco companies are reacting to plain packaging laws.

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Thursday 21 April 2011

The wrong name can hang around a business’s neck like a millstone.

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Tuesday 15 February 2011

Is your brand keeping apace with your business?  It appears that this is currently happening to Wikileaks and that its visual identity is falling behind.

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Monday 14 February 2011

Social media sounds easy but it’s not.

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Sunday 21 March 2010

Will bicycle consumers be proud to say “Look at me. I’m riding a cup of coffee and a muffin.”

date /
Thursday 18 June 2009

Audi is flourishing because it has the right brand positioning in these recessionary times.

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Saturday 3 January 2009

In this article, which appeared in the December 2008 edition of the National Accountant magazine, Mediation principal Shane Scanlan argues that Web 2.0 fails to live up to the hype.

date /
Tuesday 16 September 2008

The time is right for the return of the print newsletter because there is simply too much to read in our email inboxes. 

date /
Wednesday 30 July 2008

Is it a lack of imagination or just a herd mentality which is driving marketers to kill off any advantage that green credentials may bring?

date /
Monday 21 July 2008

Affinia Hotels has implemented a new database onto their website which allows customers to create a profile and personalise their room before they have even entered the hotel. How will this strategy help their business grow?

date /
Wednesday 16 July 2008

Samsung Electronics has implemented a clever new strategy tying in with the Olympics.

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Monday 9 June 2008

When it’s all boiled down we are all trying to influence and control each other.

date /
Friday 6 June 2008

Testimonials have always been a great way to reinforce your advertise campaign. Can “I” language help your business grow?

date /
Friday 30 May 2008

Customer service was constantly in the newspapers for all the wrong reasons throughout 2007, particularly in America. How has consumer-generated media evolved into the 21st century?

date /
Wednesday 21 May 2008

The Indian 20 Twenty Premier League is a fascinating development from a marketing and branding perspective. Can a business be successful before it has opened its doors to customers?

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Tuesday 13 May 2008

A new advertising phenomenon is seducing the marketing world. 

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Wednesday 23 April 2008

We have heard a great amount about recession lately. But why does everyone focus on the negative side of the story?

date /
Monday 7 April 2008

The Advertising Age has categorised negative consumers into 4 groups in relation to their consumer experiences. The groups are: impatient, recreational, reluctant and painstaking consumer. 

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Friday 21 March 2008

Advertising.  Our mobile phones are the next frontier.

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Thursday 20 March 2008

There are no phone numbers in this “phone book” - just mystery and romance.

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Thursday 20 March 2008

In a warning based on the US experience, Australian social commentator Don Watson says that government increasingly has no purpose or belief.

date /
Wednesday 5 March 2008

A recent study was conducted by PreTesting, a firm based in the USA showed that many print advertisements had too much information and too many messages, which in turn confused readers and meant they spent much less time reading the advert. 

date /
Wednesday 6 February 2008

The golden era for search engine optimisation is starting to fade.

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Sunday 3 February 2008

Doing business is supposed to be rational.  But it’s not.  It’s emotional.  It has to be.  Because consumers respond to emotional triggers. 

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Wednesday 16 January 2008

Australians are spending a large amount of domestic income keeping up in the fast-paced technical world!

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Monday 14 January 2008

Enter the realm of “numerical cognition” and “mental heuristics” where human psychology has been dissected in fine detail in the search for better ways to extract dollars from consumers.

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Tuesday 8 January 2008

The message that visual design is the most important aspect of a website has again been reinforced by research.

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Sunday 6 January 2008

The image of Che Guevara is arguably the most powerful brand on the planet. But who “owns” it?

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Thursday 3 January 2008

This is not new news; however it is always important to remember when looking to create an advertisement showing the price of your product. 

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Thursday 20 December 2007

The next stage in the marketing strategy

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Thursday 13 December 2007

The Apple iPhone has got people drooling at the sight and mention of its name. But does that mean the product is better than its competitors?

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Wednesday 28 November 2007

Recent research shows even if you fast-forward and flick-through adverts you still take in key brand messages

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Thursday 8 November 2007

Creating a web presence has never been more important! 

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Thursday 8 November 2007

What is in a name? Does a name matter? Find out more…

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Wednesday 7 November 2007

Claiming to be a “green” printer may be more about “spin” than substance.

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Tuesday 9 October 2007

Averages can be very useful, but they can also hide the real facts in our individual business contexts. 

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Monday 16 July 2007

As communicators inhabiting a cynical world, we need to understand and address the nature of ambivalence.

Researchers have long understood that ambivalence results from conflicting positive and negative views on a subject, a service or a product.

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