Mediation CommunicationsIs it a lack of imagination or just a herd mentality which is driving marketers to kill off any advantage that green credentials may bring?
Creating a customer profile
Affinia Hotels has implemented a new database onto their website which allows customers to create a profile and personalise their room before they have even entered the hotel. How will this strategy help their business grow?
Samsung’s Olympic scavenger hunt
Samsung Electronics has implemented a clever new strategy tying in with the Olympics.
Influence and control
When it’s all boiled down we are all trying to influence and control each other.
Let the clients do your marketing
Testimonials have always been a great way to reinforce your advertise campaign. Can “I” language help your business grow?
Sweet revenge
Customer service was constantly in the newspapers for all the wrong reasons throughout 2007, particularly in America. How has consumer-generated media evolved into the 21st century?
A new dawn for Indian cricket
The Indian 20 Twenty Premier League is a fascinating development from a marketing and branding perspective. Can a business be successful before it has opened its doors to customers?
In-game advertising
A new advertising phenomenon is seducing the marketing world.
Recession - the innovator
We have heard a great amount about recession lately. But why does everyone focus on the negative side of the story?
How can we attract certain types of consumers?
The Advertising Age has categorised negative consumers into 4 groups in relation to their consumer experiences. The groups are: impatient, recreational, reluctant and painstaking consumer.