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Thursday 16 October 2008

A campaign we worked on has won the Public Relations Institute of Australia’s (PRIA) National Golden Target Award for Health Organisations.

Mediation Communications did the print design component of the National Prescribing Service's (NPS) multi-audience campaign that focused on better understanding of medicines choices.

The NPS became a national finalist for its Get to know your medicines and Generic medicines are an equal choice campaigns after winning the NSW state competition last month.

Earlier this year the campaigns also won the international 2008 International Association of Business Communicators’ Gold Quill Award for Excellence in Communication and are a national finalist in the Australian Marketing Institute’s Awards for Marketing Excellence.

The campaigns ran from August to December 2007 and aimed at raising confidence and understanding of generic medicines among senior Australians, with a focus on safety, quality and choice. They comprised TVCs, a phone helpline, printed resources, website and community information sessions.

The prestigious Golden Target Award was presented to the NPS at the PRIA’s annual dinner in Fremantle on Monday, October 13.

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