Mediation Communications has conceptualised and built "The Amazing Training Contraption" to engage delegates at a trade show for our client FutureStaff.
The contraption was a show-stopper as delegates to the Association of Financial Advisers' Annual Conference at Crown in Melbourne rolled up to test their strength.
Designed and built in a side-show carnival theme, the contraption is essentially a stationary bicycle hooked up to a computer-based speedo. Not all delegates could hit the red-zone but the contraption could be made easier via a cable which eased resistance.
Everyone to ride the contraption won a prize and an extra chance to enter the draw to win a new road bike.
Mediation also designed and supplied the rest of the themed materials - cycling jerseys for the stand staff, brochures and competition entry forms.
Over at the stand of FutureStaff's sister company RG146 Training Australia, Mediation also provided a theme. In this instance, we positioned RG146 as educators of quallity by dressing stand staff in academic gowns and mortar board hats.
We designed and produced a cut out figure of the "Dux of the Class" which proved popular with delegates who lined up to have their photographs taken.
In both instances, our clients felt our efforts resulted in vasty more interest from delegates and many valuable contacts being made with people who may have otherwise walked past their stand.