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Monday 7 January 2013

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New Victorian local government magazine CiVic takes advantage of Mediacomm's TabletMag product – which simply turns a pre-press-InDesign document into an interactive iPad app.

The magazine was launched on December 6 at the Municipal Association of Victoria's annual conference.

With good penetration of iPads throughout Victorian local councils, TabletMag was a good choice for the magazine's publisher to extend the circulation into the cost-effective online realm.

TabletMag maintains all the display advertising within the publication and evens hotlinks the ads back to advertisers' websites as an added bonus.

Early adopters like CiVic stand to reap significant benefits – particularly because the technology is so affordable.

 

 

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