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Friday 5 July 2013

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If your website is not responsive and able to be viewed on mobile phones, then you can expect the number of visitors to your site to steadily drop in the future.

The world is moving to mobile – with the rise in smartphone apps being the major incarnation of the phenomenon.

But it’s not just about apps. In many situations, an app is not necessary to take advantage of the migration of users to mobile devices.

Responsive design is a fundamental characteristic of any new website in the future. Recent statistics show the steady increase in mobiles browsing the World Wide Web.

According to, at the end of June 2013 the percentage of mobile browsers worldwide had risen to 16 per cent – up from 10 per cent at the same time in 2012.

The growth in the use of mobile devices to browse the web is remarkable considering that in June, 2010 the figure was only 2.5 per cent.

Until the advent of HTML5 and responsive CSS design, the conventional wisdom concerning mobiles was to have a “mobile version” of a website. And, while this served a purpose, it meant that website owners had two websites to maintain – a most unsatisfactory principle.

Responsive design means that a single website can be rendered differently, depending on whether the inquiry is coming from a desktop browser or a browser on a mobile phone.

And not everything needs to be included. Rather than clutter the “little screen”, we have been advising clients to only include the most important things in the mobile display.

For instance, has “conventional navigation” with “about us-type” pages and so forth.

But the real purpose of the site is to search for businesses.

So, in the responsive display of the site, only the search engine and the major six browse headings are included.

And, as evidenced by the Docklands Directory example, existing sites can be often simply retrofitted with responsive design.

Speak to us about your next website which would include responsive design, or whether or not your existing site can be easily converted.


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