date /
Tuesday 9 October 2007

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Should you act on averages?

As marketers we know it is one of the most dangerous things you could do!

Averages can stop you reaching that "dream client" by focusing you on consumers who are not necessarily interested in your product and who are attracted by completely different marketing techniques.

With that in mind, you could spend a lot of money to try and attract people who are not interested in your products. Yet, we all know that there are people out there who DO want our products, so we have to be wary when considering our marketing strategies, to ensure we are targeting the correct consumer segments.

Consider these interesting averages:

  • The average woman says 7000 words a day. Men manage just over 2000.
  • On average, right-handed people live nine years longer than left-handed.
  • The average human head weighs 3.6kg.
  • The average person drinks about 60,000 litres of water in a lifetime.
  • The average person laughs 15 times a day.
  • The average person falls asleep in seven minutes.
  • The average person loses an average of 40-100 strands of hair a day.
  • On average, 100 people choke to death on ballpoint pens every year.
  • 80 per cent of the average human brain is water.
  • The average snail moves at approximately 0.000582591 kph.
  • The average human heart beats 70 times a minute. The average blue whale heart, weighing 590kg, about 10 times a minute.
  • The average person spends two weeks of their life waiting for traffic lights to change.



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